About

Helping design businesses be more successful.

Who am I?

I’m a design-focused marketer. I specialise in strategy, creative marketing and communications and content.

I help businesses tell their story, to the right audience, in the most compelling way, to help them win more of the work they really want to do.

I can work as a one-off consultant or in-house on a contract basis.

What can I do?

Strategy/business support

Bringing experience from some of the larger global studios to smaller, ambitious design agencies, I help streamline operations. I provide recommendations for suggested new initiatives, ideas and direction across process, people, studio, business development, client relationships and marketing and communications.

Creative Marketing + Communications

Building on your Strategic Plan for the business, I help you get to the place you want to be. Taking a creative approach to marketing and communications, I help build your brand and put you in front of the right people at the right time. Always, the aim is to elevate the profile of the business and help you win work.

  • Strategic development
  • Brand management
  • Marketing + Communications Plan
  • Messaging
  • Thought leadership
  • Client engagement
  • Exhibition or Event
  • Book/Monograph
  • Social Media
  • Media Relations

Content/Writing

Good writing is about good storytelling. Not spin, but an authentic story told in a compelling way, consistently, across all communications. Both in-house and client work undertaken.

  • Verbal brand definition
  • Who are we? Why are we different?
  • Copywriting (online/offline, long-form articles to web and social)
  • Ghostwriting/thought-leadership
  • Editing and proofing
  • Design journalism

Design management

Supporting an in-house Marketing & Communications team, or design agency, needing help delivering a brand or projects across print, digital and physical environments. Both in-house and client work undertaken.

  • Brand Identity/Refresh and Roll-out
  • Design across print, digital and physical environments
  • Film/Video
  • Website content, design and build
  • Book/Monograph
  • Exhibition or Event

Experience

Results-oriented, I bring 20+ years of experience in London and Sydney working with many top-tier creative businesses and brands. I’ve worked agency and client-side, bridging business and creative.

Arup, Arup International Development, Aston Martin Racing, AVR LondonCaro Communications, e.hdm agency, Endpoint, Emirates, Good Design AustraliaGLA (Mayor of London)Grimshaw, Hassell, KPF Architects, New London Architecture (NLA),  OnbrandSony, THERE Branding & Design, Transport for London (TfL)Wordsearch and more.

I have an MA in Design History from the Royal College of Art/V&A Museum, London, and have written for a number of magazines including RIBAJIndesign, DQ and Australian Creative.