About

Helping design businesses be more successful.

Who am I?

I help design businesses tell their story, to the right audience, in the most compelling way, to help them win more of the work they really want to do. I help with strategy, creative marketing and communications and content.

Results-oriented, I bring 20+ years of international experience in London and Sydney across architecture and advertising, design and branding, product design and engineering. I’ve worked agency and client-side, bridging business and creative.

I can work as a one-off consultant or in-house on a contract basis. I look to work with top-tier creative companies and agencies, who wish to truly stand-out, and get that good design makes good business.

What can I do?

Strategic Planning/business support

Bringing experience from some of the larger global design studios to smaller, ambitious design agencies, I help streamline operations. I provide recommendations for suggested new initiatives, ideas and direction across process, people, studio, business development, client relationships and marketing and communications.

Brand, Marketing + Communications

Building on your existing brand, and strategic plan for the business, I help articulate key messages and communicate these through the most effective medium, to the right audience, at the right time. The aim is to elevate the profile of the business and help you win more work.

  • Strategic development
  • Brand management
  • Marketing + Communications Plan
  • Messaging
  • Thought leadership
  • Client engagement
  • Exhibition or Event
  • Book/Monograph
  • Social Media
  • Media Relations

Content/Writing

Good writing is about good storytelling. Not spin, but an authentic story told in a compelling way, consistently, across all communications. Both in-house and client work undertaken.

  • Verbal brand definition
  • Who are we? Why are we different?
  • Copywriting (online/offline, long-form articles to web and social)
  • Ghostwriting/thought-leadership
  • Editing and proofing
  • Design journalism

Design management

Supporting an existing in-house Marketing & Communications team, or design agency, needing help delivering projects or initiatives:

  • Brand Identity/Refresh and Roll-out
  • Design across print, digital and physical environments
  • Film/Video
  • Website content, design and build
  • Book/Monograph
  • Exhibition or Event

Experience

During my 20+ years of professional experience in London and in Sydney, Australia, I have worked with many top tier creative businesses and brands:

Arup, Arup International Development, Aston Martin Racing, AVR LondonCaro Communications, e.hdm agency, Endpoint, Emirates, GLA (Mayor of London)Grimshaw, Hassell, KPF Architects, New London Architecture (NLA),  OnbrandSony, THERE Branding & Design, Transport for London (TfL)Wordsearch and more.

I have an MA in Design History from the Royal College of Art/V&A Museum, London, and have written for a number of magazines including RIBAJIndesign, DQ and Australian Creative.