Helping design businesses be more successful.

Who am I?

I help design businesses be more successful. I help with strategy and market positioning, improved client relationships, marketing and communications.

I work closely with senior management on ways to help them win more of the work they really want to do. I can work as a one-off consultant or in-house on a contract basis. Results-oriented, I bring international experience in London and Sydney across design, architecture and engineering.

What can I do?

Strategic Planning + business support

Bringing experience from some of the larger global design studios to smaller, boutique design agencies, I help you set out your stall. I get under the skin of your business, gaining an understanding of your goals and aspirations and how you hope to get there. I assess current day-to-day activity, across process, people, studio and your approach to business development, client relationships, marketing and communications. I provide recommendations for suggested new initiatives, ideas and direction, tailored to your business.

Marketing + Communications

Building on the existing strategic plan for the business, I can help articulate key messages and communicate these through the most effective medium, to the right audience, at the right time. The aim is to elevate the profile of the business and help you win more work.

Activities can include:

  • Marketing & Communications Plan
  • Brand management
  • Collateral audit
  • Thought leadership programme
  • Client engagement programme
  • Exhibitions, Events, Book/Monograph
  • Writing/editing/ghostwritten communications for online/offline
  • Social Media management
  • Project management – Brand Identity/Refresh and Roll-out,
    Design across print, digital and physical environments


During my 20+ years of professional experience in London and in Sydney, Australia, I have worked across the creative industries from architecture to advertising, graphic design and branding, to product design and engineering.

I have worked with Arup, Arup International Development, Aston Martin Racing, AVR LondonCaro Communications, e.hdm agency, Endpoint, Emirates, GLA (Mayor of London)Grimshaw, Hassell, KPF Architects, New London Architecture (NLA),  OnbrandSony, THERE Branding & Design, Transport for London (TfL)Wordsearch and more.

I have an MA in Design History from the Royal College of Art, London, and have written for a number of magazines including RIBAJIndesign, DQ and Australian Creative.