About

Helping businesses be more successful.

Content, Marketing and Communications professional with 20+ years experience. I work on a consultancy basis with professional services firms and designers on communicating Digital Transformation, Design, Foresight and Innovation.

Highly strategic and with a creative industry background, I nail the ‘why’ before we start on the ‘what’.

I’ve worked with many top-tier firms and creative businesses in London and Sydney, most recently PwC Australia | Microsoft Alliance, GHD Digital, the Australian Design Council, Tag Worldwide and Food Innovation Australia (Australian Government’s Food and Agribusiness Growth Centre).

I have an MA in Design History from the Royal College of Art/V&A Museum, London. I love working with B Corps and businesses that use design to make meaningful change

What can I do?

Thought leadership

I work with Company Founders and the C-suite to write high-quality content for a range of channels. I have considerable experience with Digital Transformation, translating the technical into human language.

This can include a ghostwritten article for LinkedIn, an Opinion piece for the media, or Case studies that showcase your very best project work.

I work 1-on-1 interviewing and writing to brief, or can generate new story ideas by uncovering your genuine passion points and aligning them to company positioning. I have a tried and tested process honed over 20+ yrs of Writing.

Marketing + Communications

Building on your Strategic Plan for the business, I help elevate the profile of the business and help you win work.

  • Strategic development
  • Marketing messaging strategy – define value proposition and messaging hierarchy
  • Marketing + Communications Plan
  • Campaign ideas for milestone events
  • Social media guidance
  • Media Relations advice

Content

Good content is about good storytelling. An authentic story told in a compelling way, in the format best for the audience.

  • High-value Reports and Proposals – conceptual copywriting/copyediting/proofing with the author/s
  • Scripting/storyboarding of campaign content for film/animation/infographics
  • Content Planning and execution
  • Writer/editor for an Exhibition, Book or Monograph
  • Verbal Brand or Tone of Voice creation


Experience

Arup, Arup International Development, Aston Martin Racing, Australian Design CouncilAVR LondonCaro Communications, e.hdm agency, Endpoint, Emirates, Food Innovation Australia (Australian Government Food and Agribusiness Growth Centre), GHD Digital, Good Design AustraliaGLA (Mayor of London)Grimshaw, Hassell, KPF Architects, New London Architecture (NLA),  Onbrand, PwC | Microsoft Alliance, Sony, Tag Worldwide, THERE Branding & Design, Transport for London (TfL)Wordsearch and more.

I have written for a number of magazines including RIBAJIndesign, DQ and Australian Creative.