About

Helping businesses be more successful.

I help businesses and senior leaders turn complex ideas into clear, compelling thought leadership.

I’m a senior thought leadership and content consultant with 25 years’ experience working with global businesses and professional services firms, including PwC, Microsoft and Tag/Dentsu.

I specialise in writing thought leadership – from global reports to articles and campaign content. Highly strategic, with a marketing and creative industry background, I nail the ‘why’ before we start on the ‘what’.

I’ve enjoyed working with some brilliant brands and organisations across London, Sydney and Asia Pacific, including PwC Australia | Microsoft, Tag Worldwide, Arup, Aston Martin, D&AD | Google, GLA/Mayor of London (Boris Johnson),  Transport for London, Australian Design Council, Emirates and Sony.

I have an MA in Design History from the Royal College of Art/V&A Museum, London,  a grounding that continues to shape my belief that good design – and good communication – can drive meaningful impact.

What can I do?

Thought leadership

I partner with business leaders and the C-suite to create and ghostwrite high-quality content – from reports and articles for owned channels to features for the media. 

I work 1-on-1 interviewing and writing to brief, or can generate new story ideas by uncovering your genuine passion points and aligning them with your company positioning. I have a tried and tested process honed over 25 years of writing.

Content and copywriting

Telling stories authentically and compellingly – in the formats that work best for your audience.

  • High-value reports, articles and case studies (incl. conceptual copywriting/copyediting/proofing)
  • Scripting/storyboarding of campaign content for film/animation/infographics
  • Content pipeline planning and execution
  • Writer/editor for an exhibition or book
  • Verbal brand or tone of voice creation

Experience

Arup, Arup International Development, Aston Martin Racing, Australian Design Council, AVR London, Caro Communications, e.hdm agency, Endpoint, Emirates, Food Innovation Australia (Australian Government Food and Agribusiness Growth Centre), GHD Digital, Good Design Australia, GLA (Mayor of London), Grimshaw, Hassell, KPF Architects, New London Architecture (NLA),  Onbrand, PwC Australia, PwC | Microsoft Alliance, Sony, Tag Worldwide, THERE Branding & Design, Transport for London (TfL), Wordsearch and more.

I have written for a number of magazines, including RIBAJ, Indesign, DQ and Australian Creative.