In 2020, after 60+ years, the Australian Design Council was re-established as a not-for-profit industry body to advocate for a design-led future for Australia. I joined as Acting General Manager responsible for the inaugural program How Design Transforms Business. The program focused on the Food and Beverage sector, based on its potential for growth from a A$61bn to a A$200bn sector by 2030.
I wrote and project managed a series of Case Studies profiling Australian F&B businesses that used a design-led mindset and practices to grow their business. I worked in partnership with the Federal Government’s Food and Agribusiness Growth Centre – Food Innovation Australia Limited (FIAL) – interviewing participants and drawing out the design story.
The Case Studies were written for Federal Government Ministers and advisors, delivered by hand by Australian Design Council members and used in a Government Roundtable to discuss how this success could be scaled at a sector/industry level. I also created a Communications Plan advising on promotion and ran the Council’s LinkedIn account.