As an Account Manager at HDM - an established top independent advertising agency in London – I helped establish e.hdm, the new digital division. I implemented new media strategies, managing website front-end design, online advertising and gave advice on digital marketing solutions to clients including Sony, Emirates, Continental Airlines and Multimap.com.

This role also involved events management for Sony Europe. The agency designed and produced Sony’s prestigious annual product launch event ‘vip2001’, held in Venice, Italy. I was responsible for several aspects of the event, including venue liaison, event decoration, costumes and models.

I also managed the design development and production of the communications marketing for the event. This included a series of print mail-outs, an evolving website and post-event cd-rom – all produced in four languages. This intensive event required significant stamina, a sense of humour and nerves of steel!