Endpoint is a leader in its field, specialising in wayfinding and the translation of brands within the built environment. It has studios in London and Dubai. As Marketing and Brand Director I was responsible for strategy, planning, execution and evaluation. I created a Marketing and Communications strategy focused on building reputation and client development to help them win more work.
A key focus was to support the founders of the business by leading their rebrand – a challenging period for any business. I guided them through the commissioning process, appointing Goosebumps for the strategic work that underpinned the brand transformation and new visual identity.
Working with design agency The Allotment, I managed the creation of new collateral, including new website – for which I wrote all the content – and an internal engagement piece of brand book and posters. I managed the creation of all other branded elements, internally, including brand kit, templates, studio environmental graphics and stationery. I wrote the Verbal Brand Guidelines for Endpoint and commissioned a photographer to train all staff in our new visual brand style. I trained staff in London and in our Dubai studio.
The new brand was launched successfully in October 2015. It led to a number of new business meetings and activity, in London and the Gulf, and increased business development opportunities with existing clients. It was also featured by Design Week and the DBA.
“Jackie is a real pleasure to work with. She is energetic, has integrity, is full of ideas but always with strong strategic purpose. She led us through our rebrand – a challenging period for any business – and was a tremendous support to us as founders of the business. Jackie has a talent for bringing creativity and fresh thinking to conventional marketing – championing great written communications, design quality and effectiveness. She has a strong work ethic and consistently shows her dedication to our business, despite being employed with us in a freelance capacity. I happily recommend her to others, and hope to work together with her again in the future.”
Co-founder and Managing Director, Endpoint