Strategic direction, content creation and project management of collateral for Arup International Development. A specialist, not-for-profit business within Arup, it partners with humanitarian and development organisations to help strengthen the impact of their work.
Alongside the Global Creative Director, I helped them to define who they are, what they do and why they are different, articulating this into a verbal brand and company profile for marketing collateral. I wrote numerous Project Profiles for use in web and print, teasing out the value story behind the design interventions to demonstrate impact. I also set up Marketing and Communications systems to help with future promotion.