In 2020, after 60+ years, the Australian Design Council was re-established as a not-for-profit industry body to advocate for a design-led future for Australia. I joined as Acting General Manager responsible for the inaugural program How Design Transforms Business. The program focused on the Food and Beverage sector, based on its potential for growth from a A$61bn to […]

Client: Australian Design Council
Categories: Brand, Marketing and Communications, Social media, Writing
Tags: Design

I was responsible for Content Marketing in the newly formed Brand, Creative and Content Agency at Arup. One of ten creatives, I worked on Campaigns, Reports, Brochures, Films, Animations and Events. This included creative ideation, storyboarding, scripts, conceptual copywriting and ghostwriting for internal and external comms. I worked on projects across the region – from Australia […]

Client: Arup
Categories: Brand, Marketing and Communications, Writing
Tags: Engineering

Celebrating 60yrs in 2018, I was pleased to join the team at Good Design Australia and take on a couple of priority Comms projects. I was Writer/Editor/Design Manager of the 60th anniversary book, working with Frost* collective. I also project managed three ‘Voices of Good Design‘ films which capture the thoughts of many notable designers, thinkers […]

Client: Good Design Australia
Categories: Marketing and Communications, Project management, Writing
Tags: Design

Working within the Australasia Regional Marketing and Communications team for Arup for over 3 years, playing my part in helping ‘Shape a Better World’ through great design: _Regional Communications Manager for Digital _Regional Communications Manager for Community Engagement: pro bono arm of the business working with humanitarian and development partners including Engineers without Borders, Habitat […]

Client: Arup
Categories: Brand, Marketing and Communications, Project management, Writing
Tags: Engineering

Endpoint is a leader in its field, specialising in wayfinding and the translation of brands within the built environment. It has studios in London and Dubai. As Marketing and Brand Director I was responsible for strategy, planning, execution and evaluation. I created a Marketing and Communications strategy focused on building reputation and client development to […]

Client: Endpoint
Date: 2014-2016
Categories: Brand, Marketing and Communications, Project management, Wayfinding, Writing
Tags: Wayfinding

The Mayor of London is urging the Airports Commission to consider the potential for a new hub airport in the Thames Estuary and the redevelopment of the existing Heathrow site. I project managed the design and delivery, and created content for ‘Heathrow City: developing the vision’ – an exhibition at the NLA, a publication, website and […]

Client: New London Architecture (NLA) commissioned by Transport for London (TfL) on behalf of the Mayor of London (GLA)
Date: 2014
Categories: Event management, Project management, Writing
Tags: Architecture

While freelancing at Caro Communications, one of London’s leading public relations consultancies, I was part of the team responsible for the worldwide publicity of the opening of Shenzhen Bao’an International Airport, T3 in Shenzhen, China. It was designed by Italian practice, Studio Fuksas. I also assisted the Architecture and Design teams on a number of […]

Client: Caro Communications
Date: 2013/2014
Categories: Marketing and Communications, Writing
Tags: PR

Working alongside the designers CHK Design and author/architectural critic Ken Powell, I proofed the content prior to publication. The 496 page catalogue and exhibition celebrated the 50th anniversary of Arup Associates and showcased 50 years of architectural work. Images by CHK Design

Client: Arup Associates
Date: 2013

Tags: Architecture