Arup: Creative Agency

I was responsible for Content Marketing in the newly formed Brand, Creative and Content Agency at Arup.

One of ten creatives, I worked on Campaigns, Reports, Brochures, Films, Animations and Events. This included creative ideation, storyboarding, scripts, conceptual copywriting and ghostwriting for internal and external comms. I worked on projects across the region – from Australia to Singapore, Indonesia and New Zealand.

I was best known for pushing back and improving Creative Briefs, nailing the strategy to underpin the creative, and defining value propositions.

Screenshot 2021-10-25 at 13.01.46

Screenshot 2021-10-25 at 13.02.23

I also led on Thought Leadership, training staff on our Verbal Brand and how to write well, and managed external Writers. Much of my writing can be found within Perspectives on on issues, trends and technologies shaping our world across Cities, Digital, Energy, Transport, Water and Sustainable Development.