In 2020, after 60+ years, the Australian Design Council was re-established as a not-for-profit industry body to advocate for a design-led future for Australia. I joined as Acting General Manager responsible for the inaugural program How Design Transforms Business supported by industry champions Catherine Livingstone AO, David Thoday AO, Andrew Liveris AO, Professor Roy Green, Giam Swiegers and […]

Client: Australian Design Council
Categories: Brand, Marketing and Communications, Social media, Writing
Tags: Design

I was responsible for Content Marketing in the newly formed Brand, Creative and Content Agency at Arup. One of ten creatives, I worked on Campaigns, Reports, Brochures, Films, Animations and Events. This included creative ideation, storyboarding, scripts, conceptual copywriting and ghostwriting for internal and external comms. I worked on projects across the region – from Australia […]

Client: Arup
Categories: Brand, Marketing and Communications, Writing
Tags: Engineering

Working within the Australasia Regional Marketing and Communications team for Arup for over 3 years, playing my part in helping ‘Shape a Better World’ through great design: _Regional Communications Manager for Digital _Regional Communications Manager for Community Engagement: pro bono arm of the business working with humanitarian and development partners including Engineers without Borders, Habitat […]

Client: Arup
Categories: Brand, Marketing and Communications, Project management, Writing
Tags: Engineering

Endpoint is a leader in its field, specialising in wayfinding and the translation of brands within the built environment. It has studios in London and Dubai. As Marketing and Brand Director I was responsible for strategy, planning, execution and evaluation. I created a Marketing and Communications strategy focused on building reputation and client development to […]

Client: Endpoint
Date: 2014-2016
Categories: Brand, Marketing and Communications, Project management, Wayfinding, Writing
Tags: Wayfinding

As the Senior Project Manager at this branding and design consultancy in Sydney, Australia, I supervised a team of three designers and one administrator. My primary role was to plan, monitor, execute and ensure successful completion of all design and communications projects in the office. I was largely the first point of contact for all […]

Client: THERE Branding & Design
Date: 2004-2008
Categories: Brand, Project management, Wayfinding
Tags: Branding, Graphic Design, Wayfinding