Freelance Writer/Editor within the Marketing department at Arup in Sydney, Australia. I was commissioned following the global brand refresh in 2009/10, to re-craft all written communications for Arup Australasia, ensuring it was consistent and on-brand.
I created a ‘standard copy library’ containing text for all the engineering business lines, markets and services across all eight offices in Australia, Singapore and New Zealand. I also re-wrote and project managed the firm’s ‘Project Sheets’, across Australasia.
I become an integrated member of the team, contributing content to strategic ‘thought-leader’ initiatives and to the high profile High Speed Rail tender, that proposes to link cities along the East coast in Australia.