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Day 3 blog – 100%Design, indesignlive.com

Day Three

The morning after the night before

I’ll cut straight to the chase: today is a struggle. Friday night in London is always eventful, but when it ends a week that has seen 100%Design, the London Design Festival and London Fashion Week, it’s carnage. From buyers to manufacturers to sales people and designers, everyone was letting off steam last night and Brick Lane/Shoreditch in east London was the place to do it.

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Day 2 blog – 100%Design, indesignlive.com

Day Two

100%Futures: Daniel Emma

In amongst the throng on the way to the bar, or to Designersblock in the other direction, sit Daniel Emma. A part of 100%Futures, which showcases the best emerging creative talent from around the world, this young married couple from Adelaide are a delight to meet.

Taking pleasure in ordinary everyday things their collection ‘SOLID’ has made the humble object, be it torch or pencil box, look rather elegant indeed. Their collection is not going to change the world, lets face it, but you’ll have to trust me that the appeal is largely in how they feel. Weighty and tactile in the hand, you can’t help but fiddle about with them.

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Day 1 blog – 100%Design, indesignlive.com

At 100% Design London
Join our roving reporter, Jackie Hawkins, in London for 100% Design.

Day One

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Well, its that crazy time of year again. Just when you think you have recovered from pounding the pavements of London from one event to the other courtesy of the London Design Festival, they add on four days of 100% Design in the cavernous halls of the Earls Court Exhibition Centre. My feet are sore, my kidneys are suffering from all the free Veuve Clicquot, but I’m happy.

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