Thought leadership worth reading — and citing.
I help businesses and senior leaders turn complex ideas into clear, compelling thought leadership that builds authority and strengthens reputation. Increasingly important in an age of AI-driven search.
I'm a senior thought leadership and content consultant with 25 years' experience working with global businesses and professional services firms, including PwC, Microsoft and Tag/Dentsu.
I specialise in complex B2B subjects with recent work spanning AI, business and digital transformation, finance, private business and family offices. Wider subject-matter expertise includes foresight and innovation, design and sustainability across cities, transport, energy and water, drawing on several years with global firm Arup.
I work closely with marketing teams and senior leaders to uncover the strongest ideas, sharpen the point of view and turn specialist expertise into content people actually want to read — and AI search tools can discover and cite.
how i can help
Executive articles & ghostwriting
Interviewing one-on-one on your chosen topic and angle, I get to the heart of your thinking and uncover fresh insights. I then craft a compelling, authoritative article that captures your point of view while reflecting your organisation's tone of voice. Where the topic or angle isn't yet defined, my proprietary Discovery session helps establish a distinctive editorial direction, informed by your business priorities, societal and industry challenges, and competitor research.
Flagship reports & research-led thought leadership
Turning original research, global surveys and data into compelling narratives, insights, and practical recommendations. Proprietary findings, transparent methodologies, and clearly attributed statistics give AI search tools credible material to reference.
Case studies & client stories
Interviewing both you and, ideally, your end client to bring real experiences, decisions, challenges, and results to life. Combining these perspectives adds depth, credibility and independent validation, all valuable for AI discoverability. Structured to help AI search tools find, understand and recommend your expertise.
Selected Work
Experience
PwC (Australia, Asia Pacific and US), PwC | Microsoft Alliance, Tag/Dentsu, GHD Digital, Australian Design Council, Food Innovation Australia (Australian Government Growth Centre), Arup, Arup International Development, Good Design Australia, Caro Communications, New London Architecture, GLA (Mayor of London), Transport for London, Hassell, Onbrand, Aston Martin Racing, KPF Architects, Sony, Emirates, Grimshaw, and more.